Freshman Experience

The Freshman Experience: 

The Freshman Experience Mike McKean, Assoc. Prof. Michael “Chez” Chezney, Freshman Missouri School of Journalism

“The future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.”: 

“The future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.” Merrill Brown, Carnegie Corporation, April 2005

Newspaper Readership Declining: 

Newspaper Readership Declining Source: Crosby, Online Journalism Review, March 4, 2004

TV News Viewership Declining: 

TV News Viewership Declining Source: Crosby, Pew Center for the People and the Press, 2000

Public Distrusts Traditional News Media: 

Public Distrusts Traditional News Media Source: Pew Center for the People and the Press, January 2005

Young People Rate Strengths of Media: 

Young People Rate Strengths of Media Source: Carnegie Reporter, Carnegie Corporation, April 2005

Young People Report Prime News Sources: 2007: 

Young People Report Prime News Sources: 2007 Source: Carnegie Reporter, Carnegie Corporation, April 2005 Net rating: those who say “more” minus those who say “less”

“To use pervasive computing in journalism education so that instruction better reflects student learning styles and emerging media consumption patterns.”: 

“To use pervasive computing in journalism education so that instruction better reflects student learning styles and emerging media consumption patterns.” The MOJO Response

Transformation: One Step at a Time: 

Transformation: One Step at a Time What’s our challenge? What’s our vision? How do we plan? Why freshman experience first?

J-FIG iLife Challenge: 

J-FIG iLife Challenge Team-based competition to model team-centered journalism Self-learning and peer-learning with minimal faculty time commitment Winners honored at entertaining, campuswide event Best projects posted to web Established baseline digital literacy skills for first-year students

J-FIG iLife Challenge: 

J-FIG iLife Challenge 2004 Overall Winning Team: Mark Buhrmester “Chez” Chesney Scott Parsons

J-FIG iLife Challenge: Assessment: 

J-FIG iLife Challenge: Assessment A few words from Chez Chesney Watch his nine-minute mini-documentary at: http://128.206.143.136/jfig_documentary.mov (or visit the MOJO kiosk following this session) J-School surveys participants Residential Life conducts focus groups ET@MO develops better judging rubric

J-FIG iLife Challenge: Next Steps: 

J-FIG iLife Challenge: Next Steps More cameras! Encourage more (and more focused) participation in Fall 2005 semester: laptop requirement begins Use newly-approved freshman careers course as vehicle to ensure all journalism freshmen take part in future Work with Provost, heads of other academic divisions, Residential Life, ET@MO and Apple to expand concept to many more freshmen outside J-School and develop cross-disciplinary FIG projects.

The Freshman Experience: 

The Freshman Experience Kevin Witte, Sr. Project Manager, Office of Information Technology Kirk Griffin, Multimedia Academic Technology Consultant Duke University

Duke University: Class of 2008: 

Duke University: Class of 2008 98% brought computer to campus or expected to purchase one at school ~ 1:5 Mac to PC ratio About half owned a portable digital music player prior to coming to campus

Duke University: Class of 2008: 

Duke University: Class of 2008 Calendar of events Walking tour of campus Contact info Student life content First-year convocation Guest speakers Student Creativity team Rowing team project

Froshlife iMovie Festival: 

Froshlife iMovie Festival Overview: The Froshlife iMovie competition, 3rd annual, allows first-year students to come together in a spirit of camaraderie and use cutting-edge Apple technology to create and edit short digital videos. The videos are then screened at an all-campus premiere night event, where the entries are voted on and winning teams are rewarded.

Froshlife iMovie Festival: 

Froshlife iMovie Festival Outcome: Participants benefit from the opportunity to meet and work together in a team-based atmosphere, often establishing lasting friendships that might otherwise not have been created outside of the Froshlife program. Students have hands-on experiences with advanced technology early on in their Duke careers. Technology Used: Digital video cameras Apple laptops iMovie, and Final Cut Pro digital video editing software

Issues with Student Life Projects: 

Issues with Student Life Projects Assumed all students were technologically savvy iPod devices were issued to first year students only- applications around campus had to either be focused on first years or somehow be accessible by all students Copyright/permission to record and post Budget to make higher-quality recordings

Observations about Student Behavior: 

Observations about Student Behavior Students used iPod most often for personal use such as while working out and while traveling between classes Students found iPod beneficial in avoiding conflicts with roommates over music volume in the room Students were interested in downloading music from bands coming to campus and from President Brodhead. Not as interested in student blogs.